lures

Noun

• qualities that attract by seeming to promise some kind of reward
• anything that serves as an enticement
• something used to lure fish or other animals into danger so they can be trapped or killed
• plural of lure

Verb

• provoke someone to do something through (often false or exaggerated) promises or persuasion

Synonyms

bait, come-on, decoy, entice, enticement, hook, lure, sweetener, tempt