enticement

Plural: enticements

Noun

• something that seduces or has the quality to seduce
• qualities that attract by seeming to promise some kind of reward
• the act of influencing by exciting hope or desire
  • "his enticements were shameless"
• The act or practice of enticing, of alluring or tempting.
• That which entices, or incites to evil; means of allurement; an alluring object.

Synonyms

come-on, lure, temptation