oomph

Plural: oomphs

Noun

• Spirited vigor, energy, or excitement.
• attractiveness to the opposite sex
• the activeness of an energetic personality
• Strength, power, passion or effectiveness; clout.
• Sex appeal.
• A bassy grunting or thudding sound.

Verb

• To produce a bassy grunting or thudding sound.

Examples

• His Words With Friends play lacked oomph until he found a seven-letter word.
• Use a mild cleanser, but pick something with enough oomph to do the job.

Synonyms

desirability, desirableness, dynamism, pizzaz, pizzazz, sex appeal, zing, welly