motivation

Plural: motivations

Noun

• the psychological feature that arouses an organism to action toward a desired goal; the reason for the action; that which gives purpose and direction to behavior
  • "we did not understand his motivation"
• the condition of being motivated
  • "his motivation was at a high level"
• the act of motivating; providing incentive
• Willingness of action especially in behavior.
• The action of motivating.
• Something which motivates.
• An incentive or reason for doing something.
• A research rating that measures how the rational and emotional elements of a commercial affect consumer intention to consider, visit, or buy something.

Examples

• The motivation scores showed that 65% of people wanted to visit our website to learn more about the offer after watching the commercial.

Synonyms

motivating, motive, need