gimmick

Plural: gimmicks

Noun

• a drawback or difficulty that is not readily evident
• something unspecified whose name is either forgotten or not known
• any clever maneuver
  • "it was a great sales gimmick"
  • "a cheap promotions gimmick for greedy businessmen"
• A trick or device used to attain some end.
• A ploy or strategy used to attract attention or gain traction.
• A gimmick capacitor.
• A night out with one's friends.

Verb

Verb Forms: gimmicked, gimmicking, gimmicks

• To equip something with a novel or attention-grabbing feature.
• To rig or set up with a trick or device.

Examples

• She tried to GIMMICK her low-scoring play by claiming it was a strategic board-opener in Scrabble.
• The box had a gimmick to make the coin appear to vanish.
• The contest was a gimmick to get people to sign up for their mailing list.
• The magician's box was gimmicked with a wire that made it appear to open on its own.

Synonyms

catch, device, doodad, doohickey, doojigger, gismo, gizmo, gubbins, thingamabob, thingamajig, thingmabob, thingmajig, thingumabob, thingumajig, thingummy, twist, whatchamacallit, whatchamacallum, whatsis, widget

Anagrams of gimmick