flagship

Plural: flagships

Noun

• The leading or most important item, product, or entity.
• the chief one of a related group
  • "it is their flagship newspaper"
• the ship that carries the commander of a fleet and flies his flag
• The ship occupied by the fleet's commander (usually an admiral); it denotes this by flying his flag.
• The ship regarded as most important out of a group, e.g. a nation's navy or company's fleet.
• The most important one out of a related group.

Verb

• To act as a flagship for.

Examples

• His 7-letter bingo was the FLAGSHIP play of the entire Words With Friends game.
• The retail company's store in London is their flagship.

Synonyms

admiral, admiral ship, chief, primary, principal, showcase