flack

Plural: flacks

Noun

a slick spokesperson who can turn any criticism to the advantage of their employer
intense adverse criticism
artillery designed to shoot upward at airplanes
A publicist, a publicity agent.
Alternative spelling of flak.

Verb

Verb Forms: flacked, flacking, flacks

To work as a publicist or press agent; to publicize.
To flutter; palpitate.
To hang loosely; flag.
To beat by flapping.
To publicise, to promote.

Examples

The player tried to FLACK his obscure word choice, insisting it was legitimate.

Origin / Etymology

From Middle English flacken (“to palpitate, flutter”), from Old English *flaccian, from Proto-West Germanic *flakkōn, from Proto-Germanic *flakkōną (“to beat”), from Proto-Indo-European *pleḱ-, which could be related to Ancient Greek πλάζω (plázō, “to turn away from”).
Akin to Middle Dutch vlacken (“to flicker, flash, sparkle”), Danish flakke (“to wander”), Swedish flacka (“to rove, rove about, ramble”), Icelandic flakka (“to move”). Compare also Icelandic flaka (“to flap, hang loose”), Swedish flaxa (“to flap, flutter”).

Synonyms

ack-ack, ack-ack gun, antiaircraft, antiaircraft gun, attack, blast, fire, flack catcher, flak, flak catcher, pom-pom

Scrabble Score: 14

flack: valid Scrabble (US) TWL Word
flack: valid Scrabble Word in Merriam-Webster MW Dictionary
flack: valid Scrabble Word in International Collins CSW Dictionary

Words With Friends Score: 16

flack: valid Words With Friends Word