coquetry

Plural: coquetries

Noun

• Flirtatious behavior or practices.
• playful behavior intended to arouse sexual interest
• Coquettish behaviour; actions designed to excite erotic attention, without intending to reciprocate such feelings (chiefly of women towards men); flirtatious teasing.
• An act constituting such behaviour; an affectation of amorous interest or enticement, especially of a woman directed towards a man.

Examples

• His COQUETRY with the bonus squares often led to clever, but risky, Scrabble plays.

Synonyms

dalliance, flirt, flirtation, flirting, toying