allurement

Plural: allurements

Noun

• attractiveness
  • "its allurement was its remoteness"
• the power to entice or attract through personal charm
• the act of enticing a person to do something wrong (as an offer of sex in return for money)
• Attractiveness; appeal, charisma.
• An enticement, inducement or bait.

Synonyms

allure, solicitation, temptingness